Journal of Frontier Studies across Disciplines

Dr. Iris Gertner Moryossef is a Senior Lecturer in the Department of Management at Jerusalem Multidisciplinary College (JMC), Israel. She specializes in marketing, business strategy, consumer behavior, service management, digital transformation, and generative AI in higher education. She actively contributes to AI implementation in teaching and learning through the development of AI chatbots, pedagogical digital tools, and innovative learning applications. In addition to her academic career, she has worked as a strategic marketing consultant for organizations in Israel and Europe since 2004. She has received multiple Excellence in Teaching Awards and has published extensively in international peer-reviewed journals.

• Generative AI in Higher Education
• AI Chatbots and Digital Pedagogical Tools
• Digital Marketing
• Consumer Behavior
• Strategic Marketing
• Service Marketing
• Organizational Strategy
• Service Quality and Customer Satisfaction
• Healthcare Service Evaluation

• Senior Lecturer, Department of Management, Jerusalem Multidisciplinary College.
• Academic Coordinator, Marketing and Management Track.
• Co-Chair, Committee for Professional Development and Research.
• Member, Teaching and Learning Quality Team.
• Reviewer and Scientific Committee Member for international academic journals.
• Conducts faculty workshops on AI chatbots and AI-enhanced teaching.
• Keynote speaker and presenter at international conferences.
• Active researcher in AI-enhanced education, marketing, and consumer behavior.

• Gertner Moryossef, I., & Emmanouil, C. (2026). Comparing Instructor-Designed Rubric-Aligned Chatbot Feedback and Instructor Feedback in Higher Education. Discover Education.
• Nathan, D., Altaratz, D., Rozen, S., Fenakel Fiedelman, M., & Gertner Moryossef, I. (2026). LMS Layout and Students' Perceived Usability Across Academic Progression. Frontiers in Education.
• Besser, A., Zeigler-Hill, V., & Gertner Moryossef, I. (2026). Recognition and Resistance as Dual Pathways in Self-Relevant Advertising. Behavioral Sciences.
• Gross Avinir, O., & Gertner Moryossef, I. (2026). College Satisfaction, Professional Identity, and Work Motivation Among Female Ultra-Orthodox Undergraduates. International Journal of Educational Methodology.
• Nathan, D., & Gertner Moryossef, I. (2025). Experiential Learning in Developing Critical Reading and Self-Assessment Accuracy. Science Journal of Education.
• Gertner Moryossef, I. (2025). Women's Satisfaction with Childbirth Experiences and Hospitals' Corporate Social Responsibility Intentions. Sustainable Chemistry and Pharmacy.
• Gertner Moryossef, I. (2025). Relationship Between Styles of Formative Assessment and the Student Learning Experience. International Journal of Social Science and Humanities.
• Gertner Moryossef, I. (2024). Digital Consumption and Consumer Involvement of First-Time Mothers. Journal of Lifestyle and SDGs Review.
• Gertner Moryossef, I., & Or-Chen, K. (2022). Satisfaction with Childbirth Care: Correlations Between SERVQUAL Dimensions. International Journal of Nursing and Midwifery.
• Gertner Moryossef, I., & Or-Chen, K. (2021). Satisfaction with Childbirth Services Among Ultra-Orthodox and Non-Religious Mothers in Israeli Hospitals. Journal of Gynecology and Obstetrics.